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Principles of Marketing, Student Value Edition (15th Edition), by Philip T. Kotler, Gary Armstrong
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Readers interested in an overview of marketing strategies and techniques.
Learn how to create value and gain loyal customers.
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Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.
The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.
- Sales Rank: #88004 in Books
- Published on: 2013-01-20
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 10.80" h x .90" w x 8.30" l, 2.70 pounds
- Binding: Loose Leaf
- 734 pages
Most helpful customer reviews
2 of 2 people found the following review helpful.
Could have used better paper.
By JonnyCrash
Cheap, easily-torn paper. The company descriptions in the first chapter read more like advertisements rather than academic analysis. The primary fault in my mind is the extremely low quality of the paper used. Several pages were already torn before I removed the protective plastic. Several other pages have also torn near the binder ring areas. I bought this book, as I am sure many others as well, because I need it for a course. I at least expect a decent level of quality when paying nearly $150. The only good thing is that it arrived in time for the class (more than I can say for others). Hopefully they will release a digital version for future users. This current loose leaf version is low quality incommensurate of its high price.
1 of 1 people found the following review helpful.
Missing half the book
By Ryan Middleton
The book was loose leaf and had to be put into a binder which is okay with me since it saves $$, but I realized after a couple weeks that the entire book wasn't there. I only had up to Chapter 13. There's supposed to be 20+ chapters
0 of 0 people found the following review helpful.
Very satisfied
By Reenie
quick delivery; new product. Very satisfied customer
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