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BUSN 6 (with CourseMate Printed Access Card) (New, Engaging Titles from 4LTR Press), by Marcella Kelly, Jim McGowen, Chuck Williams
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Created through a "student-tested, faculty-approved" review process with over 2,000 students and faculty, BUSN 6e is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Readers discover the energy and excitement found in business today within the engaging and accessible presentation found in BUSN6. Designed specifically for today's learner, BUSN's streamlined, riveting design presents the entire core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communication. BUSN6 directly connects readers with what's happening in business today and how it will affect them. The book focuses on business principles most important to the learner's success with less reading, more visuals, and manageable chunks of information. Memorable examples relate business topics to everyday life and career success, while tightly integrated resources, such as CourseMate, an interactive teaching and learning solution, and the latest news feeds, help sharpen business, study, and communication skills. CenageNOW is now offered with BUSN 6e.
- Sales Rank: #445158 in Books
- Published on: 2013-01-18
- Format: Unabridged
- Original language: English
- Number of items: 1
- Dimensions: .60" h x 8.50" w x 10.70" l, 1.90 pounds
- Binding: Paperback
- 352 pages
- with Cengage login.
Review
"My favorite part of the BUSN package is the text is real world for today."
"I like the overall 4LTR Press concepts and think it is right on track for the future."
About the Author
Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to her well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today's business environment. Ms. Kelly earned her master's degree from UCLA and balances her firsthand business experience with strong teaching credentials built through years of experience in the classroom.
Jim McGowen, a professor at Southwestern Illinois College, has taught the Introduction to Business course for thousands of students throughout the past twenty years. He also has extensive experience teaching finance and accounting. He holds a PhD in economics from Auburn University and has training in this area of specialty. An experienced author in Introduction to Business, Dr. McGowen balances his teaching expertise with his co-author's practical industry experience for a student-oriented, faculty-approved unique approach in BUSN6.
Chuck Williams is Dean of the College of Business at Butler University. Dr. Williams previously served as Dean of the Eberhardt School of Business at the University of the Pacific and as Associate Professor of Management at the M.J. Neeley School of Business at Texas Christian University. Dr. Williams has also served as Associate Dean and Chair of Management and has taught at Michigan State University and Oklahoma State University. Dr. Williams received his B.A. in psychology from Valparaiso University. He specialized in organizational behavior, human resources, and strategic management while earning his M.B.A and Ph.D. in business administration from Michigan State University. His research interests include employee recruitment and turnover, performance appraisal, and employee training and goal setting. Dr. Williams has published research in the JOURNAL OF APPLIED PSYCHOLOGY, the ACADEMY OF MANAGEMENT, HUMAN RESOURCE MANAGEMENT REVIEW, PERSONNEL PSYCHOLOGY, and the ORGANIZATIONAL RESEARCH METHODS JOURNAL. He was a member of the JOURNAL OF MANAGEMENT's editorial board and currently serves as a reviewer for numerous other academic journals. He was also Webmaster for the Research Methods Division of the Academy of Management.
Most helpful customer reviews
3 of 3 people found the following review helpful.
It's fine if you have to.
By Nathan Young
This book is actually pretty relevant to our learning right now. It provides insights based not only on things that happened fifty years ago, but also on things that happened about two years ago. The last business book I had still asked me questions about companies from the '90s that were actually out of business. Also a plus, the chapters are blessedly short.
That said, the quizzes that the author provides for the teachers are terrible. (Not that this is anything new)
Also unfortunately, since it's a published book, the references can only become more dated and useless.
You can get all of this information for FREE on entrepreneurial blogs. Please understand that the fundamentals of business are still the same, and this textbook (like any decent learning tool) does try to reinforce those core values. (Albeit with the required fluff for making it seem modern, relevant, and purchasable.)
0 of 0 people found the following review helpful.
Great Textbook!
By Tiara
The information in the book is very relevant to the society we live in today. Very easy to read and included some interesting information. The chapters were about average length. I'm glad my school choose this textbook for the intro to business classes. After the accounting chapter 8 (which was one of the hardest sections btw, so be sure to study that thoroughly) my teacher taught mostly through the power point instead of having us read the book. Like another reviewer said the tests from the book asked some random questions, but thankfully my teacher gave us a really good study guide.
I needed it asap, so I choose the 1-day shipping option, and it arrived right on time and in really good condition,except it had a small scratch at the top, which I think was from shipping. I Saved $40 by buying it from amazon instead of at the bookstore. So if you need this book, I would get it from here.
Also I never used the Coursemate for my class, so I can't comment on how it was. But It includes the E-book, quizzes, and games. So If anyone would like to have the access code, I will be more than happy to send it to you.
Here is my listing for the Coursemate Access Card: http://www.amazon.com/gp/product/1133577598
(price is negotiable)
0 of 0 people found the following review helpful.
I liked it
By Just Jon
I like the textbooks made by these people.
If my memory serves me correctly, they have tear-out study sheets for each chapter, making it very handy to review key concepts and terms on a chapter-by-chapter basis.
They also do a good job of including nice visuals to liven up the reading experience. It's much nicer than slogging through very dense, never-ending passages of text.
On the downside, the books these people make are always very thin. I can't help but think they could double the page count and include way more information, and the book still wouldn't be too big. Their books are so thin, it almost feels like they're skimping on information sometimes.
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